Be Found: The Secrets of SEO for Nonprofits
Host: Jay Wilkinson
Get real about search engines and increase traffic to your website.
Firespring CEO Jay Wilkinson will share best-practices of nonprofits that are experts at driving traffic to their websites. We’ll cover the basics of search engines, why they matter and review the 5 steps of mastering SEO:
- Keyword research;
- Website optimization;
- Link building;
- Fresh content; and
Jay Wilkinson is a lifelong entrepreneur and longtime business owner. As a board member of several nonprofits, he understands the importance of utilizing the web to communicate and build relationships with constituents, and he avidly supports programs that provide leadership and enrichment programs for America’s youth. As an educator, he has trained thousands of nonprofit fundraisers, marketers and executives on topics ranging from marketing and technology to the internet.
He has appeared on CNN and other national news outlets discussing how emerging technologies impact nonprofits and is considered a leading authority on the proper use of the web as a tool to enhance the core mission of any organization. Jay currently serves as the founder and CEO of Firespring—a Nebraska-based marketing and internet services company that provides branded donor pages, comprehensive website packages and donor management tools to more than 3,000 clients worldwide.