Passion Communities: Passion Based Marketing to Target True Donors
Host: Mark Rovner & Alia McKee
Non profits are failing at building meaningful relationships with the people who are most passionate about our work. We’re still mass marketing – trying to reach everybody and anybody, treating our most passionate supporters like everybody else, preaching at our choirs -with email after email, Facebook post after Facebook post, direct mail appeal after direct mail appeal. We’re happy with 15% open rates and .1% response rates and growing bigger lists that do less and less.
We can and must shift this paradigm and this webinar, presented by Alia McKee and Mark Rover will discuss how non profit organizations can find and steward passion communities as a successful pillar of their marketing strategy. Key takeaways include metrics that measure passion; case studies of non profits engaging passion communities; ideas for finding your passion communities and ideas for feeding and nurturing passion communities.