Making the Case for Rebranding
Host: Sarah Durham
You’re thinking the time might be right for your organization to go through a rebrand.
But, as we all know, there are a lot of people that need to be bought into the idea of rebranding before things can start moving along.
So how you make the best case for a rebrand?
In this webinar, Big Duck’s President Sarah Durham will help prepare staff and board members to get their colleagues “on the bus” and poised for a rebrand. We’ll talk through potential objections – is it really worth it? How will we know what success looks like? – helping you to understand and manage them.
By giving you the facts to back it all up, this workshop will provide you with the tools you’ll need to put your organization’s rebrand in motion. You’ll understand:
- Tools for building buy-in from leadership for rebranding
- How to respond to potential objections
- What you and your colleagues can expect from a successful rebrand
About Sarah Durham
Sarah Durham started Big Duck in 1994 to help nonprofits increase their visibility, raise money, and achieve their missions. Today, Big Duck is the leading communications firm that works exclusively with nonprofits to help them raise money, recruit, and build awareness. Clients include local, regional, national, and international organizations.
Sarah is a total nonprofit communications nerd. She was named a top fundraiser under 40 by Fundraising Success Magazine in 2006, and one of the most influential women in technology by Fast Company magazine in 2010.
The author of Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass/Wiley, 2010), Sarah teaches aspiring nonprofit communications geeks at NYU’s Wagner School (where she is an adjunct faculty member). She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP) and is a 2015 International Fundraising Congress (IFC) Master Class presenter. She regularly gives workshops and webinars to anyone who’ll listen.