Convert Supporters with Powerful Landing Pages
Host: Jay Wilkinson
When prospective donors are directed to your website, do you grasp them firmly and get them to commit?
According to a study conducted by NonprofitHub.org in 2013, you probably don’t. The report reveals a major chasm between the importance of landing pages and a nonprofit’s ability to create them. MarketingSherpa says that 44% of clicks are directed at home pages rather than a relevant landing page.
It’s time to solve the problem.
Learn why to use them and how to build them. In this fast-paced session suitable for all levels of expertise, Jay Wilkinson will navigate through landing page landmines and share dozens of real-world, nonprofit landing pages that get results.
Join Jay to discover:
- Why landing pages are the most important component of a nonprofit’s web presence
- How many landing pages every nonprofit should have
- How to create calls-to-action that get results
- Which stats/analytics matter and which don’t
- Why donors will pay more attention to nonprofits with great landing pages
- The secret sauce
Participants will leave the session with practical tips, and action steps that can be implemented right away. You won’t want to miss this engaging and informative session led by Jay Wilkinson, one of America’s top-rated speakers.
About Jay Wilkinson
Jay Wilkinson is a lifelong entrepreneur and longtime business owner. As a board member of several nonprofits, he understands the importance of utilizing the web to communicate and build relationships with constituents, and he avidly supports programs that provide leadership and enrichment programs for America’s youth. As an educator, he has trained thousands of nonprofit fundraisers, marketers and executives on topics ranging from marketing and technology to the internet.
He has appeared on CNN and other national news outlets discussing how emerging technologies impact nonprofits and is considered a leading authority on the proper use of the web as a tool to enhance the core mission of any organization. Jay currently serves as the founder and CEO of Firespring—a Nebraska-based marketing and internet services company that provides branded donor pages, comprehensive website packages and donor management tools to more than 3,000 clients worldwide.