10 Essentials for Maximizing the Potential of your Donor Database
Host: Laura Kruisenga
No matter which system you use, there is a need to make sure your donor database is working for you, and not the other way around!
Bringing order to data for over 10 years, our speaker – Laura Kruisenga – will walk you through the 10 essential strategies you need to make the most out of your database.
You’ll leave with a better understanding of:
- Leveraging the donor pyramid to raise more funds
- Tracking how donors interact with your organization
- Communicating with intent
- How to get rid of spreadsheets – for good!
And more! Whether you’re on the ground managing the database or overseeing annual fund strategies in the Development department, Laura will have tips and tricks for you!
About Laura Kruisenga
Laura offers levelheaded guidance and training that makes the difference between crash-and-burn annual fund management and relationship-building bliss. Her practical style helps nonprofits focus on their goals while shaping up their tools…bringing hope to staff and board members everywhere that there is life beyond the tyranny of the urgent.
Laura brings more than 10 years of experience to her role as Kennari Consulting’s vice president. She has wrangled with systems ranging from Raiser’s Edge to FrontStream’s CRM and more, and she has a gift for bringing order to data and process.
In addition, Laura helps nonprofits manage and motivate their volunteer committees, which play a key role in an open system of fundraising. She also works in helping clients find the right staff for development. Her guidance ensures that clients have the best tools and the most energized team to start engaging more donors.