How to use Google Analytics (without drowning in data!)
Host: Philip King & Kate Kablash
Many of you have websites that allow donors to make online donations or register for events. But how well are your websites performing? What can you do to increase the frequency and size of your online gifts?
This webinar, led by Mark Sutton, President, Artez Interactive, will provide a fun & informative overview of Google Analytics, and how your team can leverage Google Analytics to tune-up your website before the holiday rush. Beginning with a brief introduction & overview of this free technology from Google, the discussion will then focus on dissecting real-life websites & examining what could be done to improve their donation-flows.