Online donors: Respond in Their Language!

Donors who give online are a special class of people. By definition, you know they are savvy and comfortable with technology; appreciate the immediacy and convenience of making that donation happen right now (while it’s on their minds); and feel trust in your organization and its systems. Perhaps they also appreciate how an online gift reduces the hassle factor—both for you and for them.

Your response needs to take these factors into account.

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FrontStream Holdings LLC is a registered ISO of Elavon, Inc. Georgia, Chase Paymentech Solutions, LLC, First National Bank of Omaha, Omaha, NE, BMO Harris Bank, N.A., Chicago, IL, Deutsche Bank, USA, New York, NY and Wells Fargo Bank, N.A., Walnut Creek, CA.